An app or online business is priced on profit, not revenue. A small software business typically sells for 3 to 4.5 times annual profit, and an online store for 2.5 to 4 times. Below: what one sells for, what buying one with seller financing costs each month, and what to check before you sign.
Active
ActiveApps and Online Businesses are priced from what they earn. Revenue tells you little online, because margins vary so much, so buyers multiply annual profit. The benchmark column is what deals actually closed at.
| Business type | Annual profit multiple | Reported benchmark |
|---|---|---|
| E-commerce store (Shopify, Amazon FBA) | 2.5x to 4x | 3.98x |
| Content or affiliate site | 1.8x to 2.8x | 2.32x |
| Micro-SaaS or small software business | 3x to 4.5x | 3.9x |
| Marketing or services agency | 2.5x to 4x | 3x |
| Marketplace or directory | 1.6x to 2.8x | 2.02x |
Most small business sales use seller financing or an SBA loan. Here is the math on an example app or online business earning $40,000 a year in profit. At 3.9 times, the price is $156,000. With seller financing, you pay part up front and the owner is paid the rest monthly, out of what the business earns.
| Down payment | Financed by the owner | Monthly payment | Left each month |
|---|---|---|---|
| $16,000 (10%) | $140,000 | $2,840 | $493 |
| $23,000 (15%) | $133,000 | $2,700 | $633 |
| $31,000 (20%) | $125,000 | $2,530 | $803 |
Worked example at 8% interest over 5 years, a common shape for a seller-financed note. The owner and buyer set the real rate and term. "Left each month" is $3,333 of profit minus the payment, before your own living costs.
Own an app or online business? Put it in front of buyers who have already told us their timeline and what they can put down. Your listing stays blind, so nobody learns it is for sale until they sign a confidentiality agreement.
Not sure what to ask for it? See your number free first, or get it documented from your tax returns.
YourBizWorth is not a broker, appraiser, or law firm. We never take a cut of your sale.
So the staff, the clients, and the landlord don't hear the business is for sale before a deal is real. Every listing here is blind: the area, rounded numbers, and what is included. You get the name, the full financials, and a call with the owner after you sign a short confidentiality agreement.
Often, yes. Most small business sales use seller financing or an SBA loan. With seller financing you pay part of the price up front and the rest in monthly payments to the owner, out of what the business earns. Each listing shows the down payment its owner will take.
The price range and rounded figures come from the owner. Before you sign anything binding, ask for three years of business tax returns. SBA lenders require three years of business tax returns to finance a buyer, so that is the standard, and an owner who is ready to sell will have them.
No. YourBizWorth is not a broker, appraiser, or law firm. Owners pay a flat monthly fee to list here, and nobody takes a commission on the sale. The owner and the buyer make the deal, and each side should use a licensed attorney for the closing papers.
Multiples are ranges from reported closed sales, not appraisals. A specific business's price comes from its own tax returns. YourBizWorth is not a broker, appraiser, or law firm.