Know Your Business Worth in Florida

A main-street business in Florida typically sells for 1.5 to 2.5 times the owner's true annual earnings. Florida is one of the busiest small business markets in America, which means buyers here are experienced and their lawyers ask for the right documents. Three of those documents are worth understanding now.

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Your likely range

Your tax returns almost always prove a higher number.

That range came from two numbers. Your tax returns usually prove a higher one, because your salary, your vehicle, and the personal costs the business carries all count toward what a buyer is really buying.
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Upload three years of tax returns, about 15 minutes of your time. A real person reads every page and your package is delivered within 48 hours. If your package isn't right, you don't pay: full refund any time before we deliver, and after delivery we fix the numbers or refund you.

Everything you get
  • Your Price Report with the math shown, built from three years of your real returns
  • The Hidden Money List, every add-back a buyer will accept
  • Your Buyer Pitch, the document you hand a buyer
  • The Payment Math a lender needs to say yes
  • The Private Negotiation Playbook, your floor and what to never give away
  • Your NDA, ready to sign before you show your numbers

Not ready yet? Get the checklist of every document a buyer will ask you for, free.

Typical asking-price ranges by business type, as a multiple of yearly revenue or of the owner's true yearly earnings (SDE). Full table with sourcing notes: business valuation multiples.
Business typeRevenue multipleOwner-earnings (SDE) multiple
Hair salon / Barbershop0.35 to 0.65 times yearly revenue1.5 to 2.5 times owner earnings
Cleaning service0.5 to 0.9 times yearly revenue1.8 to 2.8 times owner earnings
Landscaping / Lawn care0.45 to 0.85 times yearly revenue1.8 to 2.8 times owner earnings
Restaurant / Cafe0.25 to 0.45 times yearly revenue1.3 to 2.2 times owner earnings
Auto repair / Detailing0.4 to 0.75 times yearly revenue1.9 to 3.1 times owner earnings
Retail shop0.3 to 0.6 times yearly revenue1.8 to 3 times owner earnings
Other service business0.35 to 0.7 times yearly revenue1.5 to 2.5 times owner earnings

The certificate of compliance your buyer's lawyer will demand

Florida Statute 213.758 makes anyone who buys more than half of a business's assets responsible for that business's sales tax debts, known and unknown. The cure is a certificate of compliance from the Florida Department of Revenue. To get one, your returns must all be filed, the tax on them paid, and your business cannot be under audit. With the certificate in hand, your buyer takes the assets free of your sales tax history.

Experienced Florida deal attorneys treat this certificate as non-negotiable, and without it they hold back purchase money instead. Request it as soon as you decide to sell so a routine document never becomes a closing-week crisis.

Florida gives your non-compete real teeth, with real limits

Florida enforces non-competes more readily than almost any state, and its statute speaks directly to business sales. Under Section 542.335, a restraint tied to the sale of a business is presumed reasonable at three years or less and presumed unreasonable beyond seven. That spread tells you exactly where the negotiation lives.

Do not treat the covenant as boilerplate. If your buyer proposes five years across three counties, that may well be enforceable here. Push the term and territory to what you can actually live with, and have a licensed Florida attorney review it. One flat fee at closing buys you certainty.

A quota liquor license may be your most valuable asset

Florida caps full liquor licenses by county population, so the quota license behind a bar or package store is scarce, privately bought and sold, and sometimes worth six figures on its own. If you hold one, price it as an asset, not an afterthought.

The transfer itself runs through the state's Division of Alcoholic Beverages and Tobacco, and a temporary license can keep the doors open while the permanent transfer processes. Get the transfer application moving at signing so the license, and its value, lands cleanly in the deal.

What Florida sellers should do first

Your first task is boring and decisive: pull three years of business tax returns. Florida's buyer pool leans heavily on SBA loans, and SBA lenders require three years of seller returns before they finance anyone. See your free range below, then get your number documented before the first buyer conversation.

Straight answers

How much is my small business actually worth?

Most main-street businesses sell for 1.5 to 2.5 times the owner's true yearly earnings, or their replacement value, whichever is higher and can be proven. True earnings means salary plus profit plus the personal things the business pays for. Most owners forget those add-backs count, so most owners guess low.

Why exactly three years of tax returns?

SBA lenders require three years of business tax returns to finance a buyer. Three years also shows a trend, not a snapshot. We saw a salon whose latest year looked like decline. Three years proved it was one expensive staffing year, and that was worth tens of thousands on her price. Fewer years looks like hiding. More rarely changes the number.

Is this legal advice?

No. YourBizWorth is not a broker, appraiser, or law firm. We prepare your analysis and drafts. We flag exactly which steps need a licensed attorney, usually one flat-fee engagement at closing, often payable from the sale money. We make the lawyer cheaper, not absent.

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